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I understand the businesses need to convert and retain users

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I empathise with a broad spectrum of users and their abilities

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I love to identify problems and craft hard-working solutions

The bottom-line is that I've worked with dozens of businesses over a period of 12 years; during which I've come into contact with a wide variety of requirements, technical problems and pain points; and have developed valuable UX problem solving skills that have been used across hundreds of projects.

Some companies I've helped: GFK, RSPCA, GMFJ, Ocado Rank Group, Equiniti, GSK